Taxi top LED display is an innovative advertising media that can be used on taxis to maximize advertising effects while being more attractive due to its mobile nature.
As a company specializing in the manufacture of portable LED displays, Taxi top LED display is Cailiang LED flagship and patented product. After years of development, Cailiang has successfully launched a variety of options with different pixel pitches to meet market demand.
What Is a Taxi Top LED Display?
Taxi top LED display is a display device installed in taxis.
This screen uses light-emitting diodes (LEDs) as the main display component, and displays various information such as text, pictures, animations, etc. by controlling the brightness and color changes of semiconductor LED.
Due to its high efficiency, excellent color uniformity, compact size and long service life, LED displays have been widely used in many display fields, and its main use in taxis is concentrated on advertising display.
Advantages of Taxi Top LED Display Advertising
1. High Brightness Performance
LED display screens are known for their excellent brightness, which can still maintain clear visual effects even in the daytime when the sun is strong. This allows LED advertisements on taxis to attract the attention of passers-by under various lighting conditions.
2. Intelligent Asynchronous Control Technology
Today LED displays are mostly equipped with intelligent asynchronous control systems, allowing remote control and real-time content updating. Advertisers can quickly upload advertisements through the Internet without having to manually replace the screen, thus significantly improving the flexibility and efficiency of advertising publishing.
3. Dynamic Content Update
By adopting intelligent asynchronous control, the taxi LED advertising content can be adjusted in real time. Advertisers can change advertisements at any time according to market changes and marketing strategies to ensure the timeliness and accuracy of information.
4. Wide Coverage Mobility
Taxis are an important part of urban transportation and are highly mobile. Taxi top LED display advertisements can reach a wider potential audience as the vehicles move, enhancing the exposure and influence of advertisements.
5. Cost-Effective Form of Advertising
Compared with traditional media, Taxi top LED display advertising costs are lower and more efficient. Advertisers can flexibly choose the time, location and quantity of advertising based on their budget to achieve precise marketing and effectively control costs.
Differences Between LED and Lcd Displays in Taxis
First, the brightness of LED displays is significantly higher than that of LCD displays, which makes LEDs very suitable for outdoor use, while LCDs perform relatively poorly in this regard.
Second, in terms of power consumption, LED displays consume about one-tenth of the energy of LCDs, and the structural design makes LEDs more energy efficient.
In terms of contrast, taxi roof LED displays perform better and can maintain good readability even in strong sunlight. In contrast, LCD displays perform poorly under direct sunlight.
In terms of life, the service life of LED taxi advertising screens can reach 50,000 hours (equivalent to 10 hours of use per day, about 15 years), while the service life of LCD displays is about 30,000 hours (about 8 years).
Finally, in terms of durability, LED displays can work normally in various extreme temperatures, while LCD displays are more susceptible to low and high temperature conditions.
Taxi Top LED Display Advertising Effectiveness Analysis
1). Wide Coverage, Large Audience
Taxi Top LED Display advertising is like a mobile billboard running in the city. Wherever the taxi runs, the advertising content spreads. These taxis shuttle between busy commercial areas and quiet residential areas, almost everywhere.
Therefore, this type of advertising can reach more audiences, whether commuters, students or housewives, they all have the opportunity to see these ads.
The main audience of the advertisement is obvious: not only the passengers of the taxi, but also the people who pass by these taxis on the road. Imagine that when you walk on the street or wait for the traffic light, you can look up and see the eye-catching taxi advertisement. Does it make people feel more attractive?
2). Creative Content Attracts Attention
In order to attract the attention of passengers and passers-by, the advertisement must be creative and attractive. The content cannot be just a bunch of simple text or a static picture, but should show some unique creativity.
For example, dynamic effects, flashing text, and interesting visual elements can be used to catch the eye. The advertising message should be concise and clear to ensure that the audience can understand and leave a deep impression at a glance.
Just as people tend to remember creative and interesting ads more easily when watching TV advertising, the same is true for taxi LED advertising.
3). Update Content Regularly to Keep It Fresh
If viewers see the same ad every time, they will inevitably get bored. Therefore, advertisers need to update the content of their ads regularly to keep it fresh. Just like people need to change their clothes regularly, ads also need to “change clothes” to keep them attractive to viewers.
It is recommended that advertisers change the content of their ads every week or every month, especially during important holidays or when new products are launched, and should be updated in a timely manner to match the current hot trends.
This will not only catch the attention of passengers and passers-by, but also allow ads to better integrate into the current social trends.
4). Add Interactivity to Make Ads More Vivid
Although taxi LED displays cannot be operated directly by viewers, advertisers can still use certain means to increase the interactivity of ads.
For example, you can add a QR code or URL link to the ad, allowing viewers to scan or click on it with their mobile phones to get more information or participate in the event.
In addition, you can also use social media to initiate topic discussions or challenge activities to encourage viewers to share their views and experiences. In this way, advertising can not only be spread in one direction, but also become an interactive topic for everyone to participate in.
This form of advertising is not only more vivid and interesting, but also can attract more people to pay attention to the brand or product.
Conclusion
Taxi Top LED Display advertising has opened up a new path for brand communication due to its wide coverage and excellent interactivity. Faced with fierce market competition and continuous technological advancement, continuous innovation and strategy adjustment will be the key to maintaining competitive advantage.
With the construction of smart cities, this form of advertising has the potential to become an important bridge between brands and consumers.
For more information about Taxi Top LED Display, please feel free to contact us.
